services


product strategy + design


branding


user experience + service design

Making treatment accessible

Making treatment accessible

Worked with Arabella Labs to bring Ophelia to market. We collaborated with the founders and team on the service journey that informed the design of the tech stack for the MVP.


We utilized off the shelf tools combined with custom development to empower the team to launch quickly, learning what the providers and members needed before building custom software to support the business.


I led product design and strategy on the project. We kicked it off with a collaborative exercise to define the brand values, initial customers and provider needs. Collaboratively, we built a service map that we used to align on the tech needed to support the service. I designed the brand for the MVP and product UI for launch. After launch, I met with clinicians and designed concepts for future version of the custom software. The launch was a success and the team has gone on to grow and raise $50M.





Worked with Arabella Labs to bring Ophelia to market. We collaborated with the founders and team on the service journey that informed the design of the tech stack for the MVP.


We utilized off the shelf tools combined with custom development to empower the team to launch quickly, learning what the providers and members needed before building custom software to support the business.


I led product design and strategy on the project. We kicked it off with a collaborative exercise to define the brand values, initial customers and provider needs. Collaboratively, we built a service map that we used to align on the tech needed to support the service. I designed the brand for the MVP and product UI for launch. After launch, I met with clinicians and designed concepts for future version of the custom software. The launch was a success and the team has gone on to grow and raise $50M.





© 2022 Mudpuppy, LLC

© 2022 Mudpuppy, LLC

© 2022 Mudpuppy, LLC