Money management for millennials
I worked with the founder and technology company to launch Stash-It; developing the brand, marketing materials, and the design for the mobile application. I collaborated with the founder on experiments and tests before working with the founder and technology team on the initial application for launch. The founder has already received press from the Wall Street Journal only a few months after launch. The application was included in an article about where millennials turn for financial advice.
Saving for the things you want
The application is geared towards young women and is focussed on supporting their efforts to save money. The users choose a savings goal (what they want to stash for) and how long they have to reach their goal. The application then provides users with a weekly savings budget and tips to achieve their goals. The user chooses tips that match their lifestyle and receive reminders to help them succeed. They have the ability to track their progress on a weekly basis, so they can adjust as needed to reach their goals.