Supporting Early Childhood Nutrition
Nutrimom is a program and application that supports mothers and early childhood nutrition. The program is a combination of resources, products and coaching. I collaborated with the team to improve the user experience and brand consistency. I created service blueprints with the team in addition to design work. I simplified the flows and worked with the team to develop a more cohesive brand, improve legibility and overall engagement.
Individualized support and communication
The platform provides applications for both the mom and coach. It allows coaches to assign 'To Do's' and articles to mom's to help them improve their understanding and reach goals. The application provides the opportunity for subscribed users to receive tailored individual support through conversations and video sessions. Mom's that do not have a subscription have the ability to sign up for group sessions focussed on topics of interest.